Client Overview:
Nielsen PC & Mobile Panel is a branch of Nielsen in Australia. They reward your internet usage by giving you points, vouchers, and tokens you can redeem for gift cards in-store and more. Once you sign up on their website, download their app and log in to begin the reward journey.
Their Problem:
Nielsen PC & Mobile Panel had little knowledge in running adverts using their new branded guidelines, with new creatives to match. They were also interested in having a social media presence to increase trust, but had no one to run it. That's where we come in.
Our Solution:
With new branding visuals freshly released, they needed a full-stack project to be completed. Website redesign with implemented SEO, PPC & social media presence with the same message as their website for alignment. Following that we set up email marketing flows to engage consumers and show them deals.
Website Redesign
A streamlined and comprehensive landing page for Nielsen PC & Mobile Panel was designed. Prioritizing a mobile-first approach to cater to the audience's predominantly mobile usage.
Recognizing that a majority of potential users would access the site via smartphones, the design emphasized responsive elements, streamlined content, and intuitive navigation. This mobile-friendly focus ensures a seamless and engaging experience, maximizing accessibility and conversion rates for the target demographic.
Google Ads & Banner Creatives
This case study details the creation of a diverse range of Google Ad banners, tailored to various aspect ratios, to maximize visibility and impact across the Google Display Network.
Leveraging the benefits of Google Ads, we aimed to drive targeted traffic, increase brand awareness, and achieve specific campaign objectives. Google Ads offers unparalleled reach, precise targeting capabilities, and robust analytics, enabling us to optimize campaigns for optimal performance and deliver measurable results.
Social Media Campaigns & Content
The strategic implementation and execution of multi-platform digital advertising campaigns designed to maximize online visibility and drive targeted actions.
The project involved the creation and management of diverse Google Ads campaigns, including search, display, and other specialized formats, alongside targeted Meta Ads campaigns for Facebook and Instagram. Additionally, a comprehensive TikTok Ads strategy was deployed to leverage the platform's unique engagement capabilities, ensuring a holistic approach to reaching the client's desired audience.
HTML Emails & Newsletters
The development and implementation of strategic HTML emails and newsletters, designed to enhance client communication and drive engagement. These digital tools offer numerous benefits, including targeted messaging, personalized content delivery, and measurable performance tracking.
By leveraging visually appealing designs and compelling content, we aimed to foster stronger client relationships, increase brand awareness, and ultimately, achieve specific marketing objectives through effective email communication.
