Client Overview:

Measuring Broadband Australia (SamKnows) is a program that provides independent, accurate broadband performance measurement across Australia. Working with governments, ISPs and research organisations, SamKnows offers tools that empower users to understand and monitor the quality of their internet connections. Their work helps support transparency in broadband performance and improves digital experiences for homes and businesses throughout the country.

The Task:

SamKnows engaged us to refresh the visual design of their iOS and Android applications in line with updated brand guidelines. As part of a broader brand evolution, the existing app interfaces no longer reflected the new visual identity, resulting in inconsistency across platforms and touchpoints. The core challenge was to modernise the app visuals to strengthen brand cohesion, enhance user experience, and ensure both apps presented a unified, polished look across devices.

Our Solution:

We delivered a comprehensive visual redesign for the SamKnows mobile applications on both iOS and Android platforms. Working closely with the SamKnows team and their updated brand guidelines, we redesigned key interface elements, refreshed colour palettes, typography, icons, and graphical assets to reflect the evolved brand identity.

Our approach ensured that every visual component — from onboarding screens to data visualisation elements — was consistent with the new brand standards while remaining intuitive and user-friendly. We also made platform-specific adjustments to respect native interaction patterns for iOS and Android users, enhancing usability without compromising visual coherence.

High-fidelity mockups and design specifications were produced to support development hand-off, ensuring that the implementation of the refreshed visuals could be executed efficiently and accurately by the engineering teams.

The result was a modernised app appearance that reinforced SamKnows’ brand presence, delivered a cohesive experience across mobile platforms, and elevated the overall perception of the application for users engaging with broadband performance insights.